Walt Denny Inc. Blog

Lights, Camera, Action: Using Videos to Build Your Brand and Customer Base

Millions of people go to online search engines every day to find companies. Many not only access corporate websites, but videos informing them about these companies' products and services. If your company is not using online video marketing to help build brand awareness and grow its customer base, you could be losing sales and profits to competitors who do.

Online marketing videos boast a power and persuasiveness that just can't be matched by static websites, making them the ideal tool to gain more customers and brand recognition.

Use the Best New Business Apps to Grow Revenues

These days, more and more businesspeople rely on mobile devices to help them handle not only voice and email, but a variety of critical business functions. For that reason, every passing week brings new business applications for those devices, designed to help time-pressed execs discharge tasks from booking air travel to scheduling appointments and collaborating with far-flung partners.

And because every business seeks to generate revenue more effectively and cost-efficiently, some of the most exciting new apps are those helping companies manage their marketing and sales functions on the fly.

New mobile device apps are introduced each week, and many are expressly designed to help generate revenues by marketing and selling more effectively.

Good Ink: How to Capture Editorial Recognition Via Internet PR

The Internet has proven a boon in helping garner favorable editorial recognition for our business. A recent survey of reporters and editors by Cision and Don Bates of George Washington University's Master's Degree Program in Strategic Public Relations found 89 percent of journalists turn to blogs for story research. The same survey found editors and reporters relied on PR professionals for "interviews and access to sources and experts" (44 percent), answers to questions and targeted information" (23 percent) and "perspective, information in context, and background information" (17 percent).

The Internet offers a steadily-expanding array of tools and techniques to help you capture editorial recognition for your company's products and services.

Taking the Pulse: Tips for Effective Online Surveys

The internet offers corporations a wealth of resources for conducting free or low-cost market research. With just a few mouse clicks and keystrokes, companies can, for example, do keyword searches, check competitors' prices and offerings, and monitor online conversations on blogs and other social media. Surveys are yet another research technique made easier by the Internet.

When done correctly, online surveys can be a safe place for customers and prospects to share responses, opinions and ideas. The Internet's anonymity and ease of use encourages participants to speak freely. While arguably not as scientific as in-person or phone surveys targeting a random sampling of the population, online surveys are generally lower-cost and require fewer logistics to implement.

Online surveys can be quick, inexpensive ways for companies to get information about their customers and prospects.